Ads don’t work, polls don’t work, celebrities don’t work, media endorsements don’t work and ground games don’t work.
From The Hollywood Reporter:
The media turned itself into the opposition and, accordingly, was voted down as the new political reality emerged: Ads don’t work, polls don’t work, celebrities don’t work, media endorsements don’t work, ground games don’t work.
Not only did the media get almost everything about this presidential election wrong, but it became the central issue, or the stand-in for all those issues, that the great new American Trump Party voted against.
The transmutation of political identities has arguably devolved into two parties: the Trump one, the angry retro people, and the Media Party, representing the smug modern people, each anathema to and uncomprehending of the other. Certainly, there was no moment in the campaign where the Media Party did not see itself as a virtuous and, most often, determinative factor in the race. Given this, the chants of “CNN sucks” at Trump rallies should not have been entirely surprising.
But they were. The media took this as a comment about press freedom rather than its own failure to read the zeitgeist. In fact, it largely failed to tell any story other than its own…
It all washed away. Beyonce. The tax returns. The theoretical blue wall. Trump as sexual predator. Putin. His shambolic debate performances. Hispanics. Indeed, every aspect of the media narrative, dust. This narrative not only did not diminish him, it fortified him. The criticism of Trump defined the people who were criticizing him, reliably giving the counter-puncher something to punch. It was a juicy target. The Media Party not only fashioned the takedown narrative and demanded a special sort of allegiance to it — Twitter serving as the orthodoxy echo chamber — but, suspending most ordinary conflict rules, according to the Center for Public Integrity, gave lots of cash to Hillary. The media turned itself into the opposition and, accordingly, was voted down… Read the rest of this entry »
NEW YORK—Asserting that makeup can do little beyond creating a fleeting illusion of youth and beauty, cosmetics giant Revlon launched a new series of ads this week aimed at reminding its customers they will never be able to change what they are.
The company’s “You Are What You Are” campaign, which debuted with dark and haunting multi-page spreads in several major fashion magazines, cautions consumers that, at best, makeup is a sad disguise people hide behind in a futile attempt to avoid uncomfortable facts about their true nature.
“If you’re disappointed by what you see on the outside, just imagine how horrifying you must be on the inside…”
“With our new ad campaign, we want to emphasize that you can buy all the lotions, powders, and fragrances you want, but you can’t escape who you really are: a fragile, flawed, and ultimately insignificant being who is tormented by fear and insecurity,” Revlon vice president Vivian Falk said in a press release introducing the advertisements. “It’s fine to use our products if they make you feel a little more attractive, but just remember it’s only a temporary distraction from the terrifying reality of your barren, unfulfilling life.”
“Your existence is a dismal and feeble one, and no amount of mascara is ever going to change that,” Falk added. Read the rest of this entry »