The Real Story Behind ‘Mad Men’s’ ‘I’d Like to Buy the World a Coke’ Ad
(Warning: spoilers) John Jurgensen writes: For Don Draper, enlightenment apparently came in the form of the perfect advertising pitch. After sinking to the depths of anguish, loss and emptiness in the series finale of “Mad Men,” Don ended up in lotus position, bathed in sunshine on a hillside, with a sphinx-like smile on his face. Cut to a grainy 1971 commercial for Coca-Cola, one of the most famous TV spots in advertising history.
The implication (which sharp viewers predicted, after so many Coke allusions in recent episodes) was that Don would return to McCann Erickson with a brilliant idea in hand for a commercial featuring a multiracial cast singing about a world living in “perfect harmony,” thanks to a particular soda.
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In fact, the real-life person behind the idea was a creative director at McCann Erickson named Bill Backer…(read more)
Check out that linen suit. And Nancy’s pastel pink cotton dress, and pearls. A time capsule of summer style, but also timelessly contemporary. The cut of Ron’s linen sport jacket with tie and casual pocket square is identical to the current line of J Crew mens wear. Unclear what year this is, but I’m guessing it’s when Reagan was governor, and the location (both sunny and smoggy) looks like 1960s California.